When using social media for business, figuring out what to post on a regular basis can be overwhelming. With our many professionally designed and compliance-approved social media posts, you can lean on us to help your audience connect with you and realize the importance of insurance.
Why should you use social media?
Everyone enjoys feeling connected and in-the-know. Social media platforms can be a great way to build your online brand and your client relationships.
On social media, authenticity matters just as much as in person. Genuine connections rise above the noise, and the beauty of these platforms is their level playing field—whether you’re a small business in Idaho or a tycoon in Silicon Valley.
Roughly two-thirds of U.S. adults (70%) report they are Facebook users*
Why use social media for business?
Your audience is on social media.
Almost every business has a social media presence because, in today's market, consumers expect to be able to research you, and it gives you credibility as a professional.
A 2024 study from Pew Research Center found that 78% of adult women and 63% of adult men say they use Facebook.* The majority of Americans age 18 to 65+ say they use Facebook.**
Social media helps build your brand
Social media is generally integrated into the average person's daily life, and is a method of networking - just like email. Try to imagine your business today without the capability to email anyone. Like email, social media can help you build connections and grow your audience.