Why These Tips Matter
If you’re already posting on Facebook, these ideas can sharpen your strategy, help your content reach more people and potentially improve how your audience responds.
Use Insights to See What’s Working
Facebook provides a tool called Insights. It shows how many people follow your page, how many see your posts (“reach”), and how often people engage. Use this to figure out which posts your audience enjoys most—then post more like that.
Engage with Local Businesses
Don’t just post—interact. Like or comment on posts from other local businesses and organizations. This can help increase your visibility and encourages reciprocation.
Ask for Interaction
Encourage your readers to like, comment or share your posts. When people engage, their friends may see your content too—which can extend your reach beyond your immediate followers.
Ask people to like, share, comment or react.
Update Your Cover Photo
Your cover photo is a prominent visual. Use it to showcase something meaningful, such as your office staff or a seasonal image. Change it from time to time (for example, holidays or special promotions) to keep your page fresh.
Try Live Videos
Going live (recorded via Facebook Live) gives people a chance to see your personality in real time. It’s a great way to hold short Q&A sessions, talk about a local event or share something timely. After the live session ends, the video remains on your page for later viewers.
Link Back to Your Website
Whenever possible, include a link in your post that sends people to your website. This helps drive traffic and can convert viewers into leads.