Why does LinkedIn matter?
LinkedIn is today’s primary digital platform for professional visibility, credibility and connection. It functions as both a public résumé and a living network—helping individuals and businesses be found, trusted and chosen.
How do I select a good photo?
Use a current, clear photo of yourself, dressed in a way that matches how you would present in a professional meeting. Make sure your face is clearly visible and the image is high resolution (not blurry or pixelated).
Choose a neutral—or professional background that isn’t distracting. The focus should be you.
What makes a compelling headline?
Your headline can be a maximum of 220 characters. It should include your title, who you want to work with and how you will help them. Here are a couple of examples:
Examples:
“Insurance agent helping families secure their future.”
“Owner of Beth’s Insurance Company. I specialize in life insurance—call me to find out if you have enough coverage!”
What makes a strong "About" section?
This is your story. Write in the first person.
Start with an attention-getter.
Explain what you do, who you serve and how you make a difference.
Use real achievements or results (for example: “helped 50 families find the right coverage”).
Why should I show my professional experiences?
Sharing your professional experiences can help give you credibility and increase your followers' trust.
For each position, show what you did and what you accomplished.
Use numbers when possible (for example: “increased client retention by 15%,” or “served 200 clients in 2024”).
Let the data speak for you.