Facebook: Getting Started the Easy Way
1 Why start simple?
Using Facebook for business doesn’t have to feel overwhelming. You don’t need to know every feature or create fancy posts on day one. The easiest way to begin is by using content that’s already prepared and approved for you. This way, you can “show up” online for your clients without worrying about what to say or whether it’s the right thing to post.
What should I post first?
Start by sharing posts directly from Illinois Mutual. These posts are:
Compliance-approved, so you don’t need to worry about advertising rules do's and don'ts.
Ready to go—no writing, editing or design needed.
A mix of product information, insurance tips and lighter, engaging content.
How do I share a post?
Once you’re on our Illinois Mutual Facebook page:
Find a post you like.
Click Share (under the post).
Choose Share to Your Page.
That’s it! The post now appears on your business page for your clients and prospects to see.
Pro Tip!
Overall, focus on sharing quality Facebook posts rather than quantity. Try to strike a balance between overwhelming your followers with posts and disappearing into the void.
2Why is this enough to begin?
Many people think they need to create their own content right away, but you don’t. In fact, simply sharing approved posts regularly is a great way to:
Show you’re active and present in the community.
Keep your business name in front of clients and prospects.
Build comfort with how Facebook works before you do more advanced posting.
What comes next?
Once you’re comfortable with sharing, you can add a personal touch: Write your own note above a post and share your thoughts.
But remember: You don’t have to do everything all at once. Start small, keep it simple, and let consistency build your presence.