Who uses LinkedIn?
A large share of America’s workforce is on LinkedIn. Many professionals rely on it to make business connections, build credibility and share career updates.
How is LinkedIn different from other social media platforms?
Like other social media options, LinkedIn lets you have a profile, publish content and connect with others. But LinkedIn is strictly professional: it's where people expect to see work-related content, career stories and polished updates.
On Facebook or Instagram, for example, content can be more casual. On LinkedIn, content tends to be more informative and relevant to business or industry topics.
Profile vs. Company Page
On LinkedIn, you’ll commonly see two types of presence:
Personal Profile: Allows you to show your experience, make connections and message people directly.
Company Page: This is your agency or business presence. It gives your business legitimacy online and lets you post updates on behalf of the company, run ads and offer a professional face for your brand.
Both have value. Many small business owners have both: a personal profile to network personally, and a company page to represent their business.
A Profile:
Adds personality and credibility—people like seeing you.
Lets you message or connect personally with others.
Helps you connect with peers, clients and referral sources.
A Page:
Shows that your business is real and serious.
Lets you post from the brand (not just yourself).
Enables you to post jobs, run company-level advertising and help your business show up in search results.