What is Instagram?
Instagram is a visual-focused social media platform where people share photos, videos and stories. For insurance agents, Instagram can be an effective way to reach new clients, build trust and show community involvement.
Who Uses Instagram?
- About 50% of U.S. adults use Instagram regularly, according to the Pew Research Center.*
- Younger adults (18–29) are the most active, but usage is strong across ages 30–49 as well.*
- Teens and young adults check Instagram daily, often multiple times.*
*Pew Research Center, November 2024. "Social Media Fact Sheet"
Why should insurance agents use Instagram?
Builds Credibility Visually:
Post photos and short videos to make yourself and your services more relatable.Reaches Local Prospects:
Use location tags and hashtags so clients in your area can find you. (example: #PeoriaIllinois #Peoria)Keeps You Top-of-Mind:
Posting regularly keeps you visible, even before someone needs insurance guidance.
Offers Convenience:
Many potential clients, especially in the younger demographics, prefer to send a direct message (DM) to your profile, privately, instead of calling first.Demonstrates Expertise:
Gen Z values the advice of “experts, influencers, or spokespeople” equally to the advice from friends and family on social media.**
**2025 Insurance Barometer Study. LIMRA and Life Happens.
How does Instagram Work for Business?
Profile/Bio Section
Acts as your digital storefront: photo, intro, contact info.Posts & Reels
Photos and short videos that you share appear on your profile and introduce you and your expertise.Stories
Quick updates that appear on the top of the home page. Stories disappear after 24 hours but get high visibility. Tip: If you notice that your story is performing well, add it to your “highlights” section.Hashtags & Explore Page
Be sure to include hashtags each time, to help people find your posts when searching insurance-related terms.DMs
A quick, professional way for prospects to reach out. Unlike comments on your posts, these messages are a private communication directly between you and the sender.
Tip: Think of your Instagram profile as a “first impression.” For many, it will be the first time they see you online.
FAQs
Agents use Instagram to share educational posts, community involvement and client testimonials. By posting consistently and using local hashtags (like #PeoriaInsurance), prospects can find you when searching for insurance in their area.
Yes. A business account gives you access to analytics, ad tools and contact buttons. It’s free to switch from a personal account.
Visual, simple, and approachable content works best — quick tips, short videos, and local community highlights are proven to drive engagement.